"To be honest, in the beginning it wasn’t real love, but it grew into something much more profound. The vision I had at the time was to raise the status of denim because it was more workwear and uniform than it was a serious material. Now it is integrated into fashion, you see a silk dress on the runway and the next piece is a denim coat. Today it isn’t just casual, but integrated at a much higher level."
- Adriano Goldschmied, co-founder of Diesel and current creative force behind Citizens of Humanity.
Visit FLARE.com for the rest of Andrew Lovesy’s interview with Goldschmied.